First impressions do matter, especially for small businesses (and every organization), and often the first opportunity to make a first impression is your organization’s website. Question: how is your website branding you?
Malcolm Gladwell describes the idea of “thin slicing” in his book, Blink. His point is that we have the ability to gauge what is important from a limited experience. Gladwell has received criticism for his thesis, but his ideas are valid. You do form an immediate impression when you first encounter others – and they do the same to you. That’s why it is important that your website…fit. Continue Reading