Social media has transformed virtually every area of our lives. That’s an understatement, I know, but it is humorous to remember way back – oh, say five years ago – when curmudgeonly corporate execs and know-it-all pundits labeled social media as a fad. Unbelievably many still do, and they are becoming as relevant as cassette tapes.
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However, while social media is a force, it is also true it can’t do everything. The understanding of how social media benefits organizational communications ranges broadly. Some have leveraged its power for either their for-profit or non-profit organizations while others throw in a little social media and expect miracles. Hint: Social media is not pixie dust. Continue Reading
I have a friend who got a Macbook Air for Christmas. It was given to her by the company for which she works and it gave every employee his or her choice of the latest Apple products (up to a certain amount). It wasn’t the first time this particular employer had done something like this. The Christmas season is traditionally marked by amazing generosity, but is annually opening the gadget closet the best way to motive employees?
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For a few employees the answer is, “Yes!” However, countless employee satisfaction surveys done over the past 10 years reveal material “blessings” occasionally showered from on high are no substitute for a consistently healthy work environment where people feel valued when it comes to motivating employees. President and CEO of Managed Medicaid Services Group, Richard Yardon, recently posted a short but accurate commentary about The Number One Way to Fail at Motivating Employees. The conclusion: incentives and employee values must be connected. Continue Reading
If you are looking for a way to improve your content marketing strategy this year, consider case studies. Case studies are obviously not new. Organizations have used them for years as a way to provide a systematic examination of cause and effect over a period of time. True, some case studies are about as cheesy (and creepy) as a cheap pick-up line. However, today’s savvy organizations tie well-written case studies to a larger content marketing strategy and overall integrated communications strategy.
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If you’re unsure on the meaning of content marketing and its role in organizational branding, here is a great summary by Shelly Kramer at V3 Integrated Marketing titled, “Content Marketing: A beginner’s checklist.” Case studies fall within an overall content marketing strategy. Writing case studies requires a marketer’s entrepreneurial mentality and a journalist’s “nose for news” approach. Report legitimate information that establishes a favorable outcome for your clients and supports your organization. Continue Reading