The relationship between media relations and reputation management is as close as the relationship between a light switch’s “on” and “off” functions. In most cases, media relations ought to be so closely monitoring reputation that it actually flips the switch when a crisis flares and endangers an organization’s brand.
Think about crisis prevention and management like a forrest ranger standing in a fire tower located atop the highest point in a national park. He peers through his binoculars and scans the endless timber below looking for that little wisp of smoke that triggers an action plan. Now, equate a media relations manager (or someone similar) with that ranger, and media monitoring as the scanning of the forrest. You need the right tools to successfully head off problems. Continue Reading
The first step to solving a content marketing problem is admitting you have one. Unfortunately, what organizational leaders often think is the cause may actually be an effect.
Content marketing and brand journalism are increasingly recognized as important elements of an organization’s branding and marketing effort. However, some organizations crank out copy like it is being fired from a Gatling Gun thinking quantity is the key to success. Leaders become frustrated with a lack of return on the effort and miss the point that quantity doesn’t necessarily equate to quality. They fail to accurately identify the tyranny of the urgent as the root problem. Continue Reading
Repeat after me: “LinkedIn is not Facebook for professionals.” Unfortunately, too many people transfer their friend-collecting Facebook mentality to connecting through LinkedIn and it is, well…annoying.
In fact, the approach is so annoying I now won’t accept an invitation to connect unless I already know the person sending the invite. Yes, you could say the unprofessional attempt to professionally connect has become a pet peeve of mine; kind of like when a car salesman liberally uses my first name as if we’ve been buddies since high school. It is unprofessional and makes me uncomfortable. Only thing worse is being called “Honey,” and “Sugar,” by the lady who used to cut my hair. Continue Reading