Writing: If you can’t do it find someone who can

Years ago I led a workshop for adult learners all wanting to more clearly communicate their work. I flippantly made possibly the most profound statement of my 20-plus years as a professional communicator: If you can’t write, don’t; find somebody who can.


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I am more convinced of the profundity of that statement 13 years later. Weak writing is the Achilles Heel of most communications efforts. In this age of brand journalism and content marketing, good writing is the backbone that should give organizations a lift over their competition, but poor writing torpedoes good strategy. Plainly stated, how well you write could mean the difference between success or failure. Continue Reading

How to successfully launch a crisis in three easy steps

There are thousands of for-profit and non-profit organizations in America and I am confident none of them list “create a crisis” among their business objectives. However, many of them manage it without much effort. And to their chagrin, they find they’re quite good at it.

Crisis communications management

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You read that correctly. Everyday organizations – more specifically executive leaders – make decisions that take their organizations from normal operations to headline news at the speed of a Tweet (and leave corporate communicators in shocked disbelief!). It isn’t as difficult as you might think. Here are three ways to successfully launch a crisis. Continue Reading