Leadership expert John Maxwell once *wrote, “Everything rises and falls on leadership, but knowing how to lead is only half the battle. Understanding leadership and actually leading are two different activities.” Corporate communicators often find themselves standing in the gap between the two.
C-Level leaders, and especially CEOs, are elevated to their positions of leadership for a number of reasons; being a person of vision is almost always one of them. Board members, stock holders, trustees, employees and customers all have an expectation that the CEO will make the organization more successful in every way, from profitability to the quality of the customer experience and overall work environment. Continue Reading
Speaking points are much in the news these days because of the fallout of the Benghazi situation. It raises the question: Are speaking points a valid and ethical communication strategy for organizations? The answer is a resounding, “YES!”
There is a video clip of CBS News’ Bob Schieffer, host of Face the Nation, interviewing senior presidential advisor Dan Pfeiffer. Pfeiffer is ripping through one speaking point after another and the long-time political correspondent will have no more of it. He offers a brief history lesson to his young guest, and politely admonishes him that it would be nice if the administration would lose the speaking points and tell the truth. Continue Reading
Some people think social media isn’t for them, but it could be (and in fact I make the case it should be in “Social Media: Why get on it?). Social media has proven its worth in personally connecting with people, and in extending business opportunities. Consistent social media engagement isn’t that difficult, really…if you have a plan.
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In 1943, psychologist Abraham Maslow introduced his hierarchy of needs in a paper titled, A Theory of Human Motivation.His theories are most often represented by a pyramid divided into five horizontal sections, each representing an area of human development. Continue Reading