It’s interesting how making New Year’s Resolutions never seems passé even though only 8 percent of people actually reach their resolution goals. However, here are 10 social media resolutions that would be worth striving for in 2014.
1. Resolve to learn what each social media tool does best
Too many people and organizations still do not fully understanding the difference between social media tools such as Facebook, Twitter, Instagram, etc. For instance, Facebook is great for community building and brand promotion. Twitter is great for rapid-fire conversations, plugging content on your website or Facebook page, and to pass along useful information posted by others. Each social media tool accomplishes something different. Learn the difference and use them effectively. Continue Reading
President Richard Nixon was once asked why he didn’t do more press conferences. His response: “Too much exposure cheapens the product.” It’s advice Phil Robertson and the Duck Dynasty boys would do well to heed.
Robertson, the patriarch of the ubiquitous family made famous by the reality show, Duck Dynasty, found himself in the crosshairs of the GBLT crowd and those who kowtow to political correctness by saying in a magazine article that homosexuality is a sin. The network that airs the program, A&E, suspended Robertson and made a statement categorically disagreeing with him. Supposedly the network is considering dropping the show. Continue Reading
Last year, Forbes magazine contributor, Michael Myatt, wrote an insightful article on the 10 Communications Secrets of Great Leaders. I agree with all of them, but would like to add one: A leader should pay attention to what’s going on around him or her…and engage. (Yep, I see them as one leadership tool).
I’ve written before about how important communicating clearly is for both leaders and followers in my post, “Leaders can improve employee motivation with these tips.” However, I recently finished 20 physical therapy sessions recovering from a bicycle accident and observed how important communicating clearly is for, well everyone, and it begins with leaders paying attention to what’s going on around them. Continue Reading