There is the perception that if your organization is not fully engaged in social media then you are losing ground to competitors, losing touch with supporters and falling woefully behind the times. To some extent that’s true. However, too many organizational leaders put the Twitter before the proverbial horse.
We do live in an age where social media is the way individuals communicate and digest news and information. On the business side there is an urgency to employ social media – and often social media experts – to drive the organization’s social engine. Many leaders know social media is important, but frankly I believe weight it too heavily in the grand scheme of things. When that happens, your organization may find itself social media rich and strategically poor from a marketing communications perspective. Continue Reading