It is an understatement to say that the reputations of NFL quarterback Tom Brady and his New England Patriots football team are taking hits that would make an all-pro linebacker proud. Both Brady and the Patriots are iconic brands that now find themselves in a crisis communications disaster. Unfortunately, like many brands, they brought the disaster upon themselves.
Brady has been at the center of, “Deflategate,” the name given to the scandal that began during last year’s NFL playoffs. He allegedly directed equipment managers to deflate footballs ever so slightly to improve his grip in the colder weather. The Indianapolis Colts filed a grievance with the league, an investigation ensued and the drama began. It has intensified this week in the wake of an extremely harsh penalty handed down by the league against Brady and the Patriots. In the end, both Brady and the Patriots have severely damaged their respective brand images. Continue Reading