Just because you have a boat, a pole and a tackle box full of lures doesn’t mean you know how to fish. Likewise, just because your are cranking out content and calling it content marketing, doesn’t mean you’re actually catching customers. When it comes your content marketing strategy, ask yourself, “Am I customer fishing or just ‘content chumming?'”
People who actually catch fish know that fishing is more science than luck. Fisherman know how to find fish, which baits to use, and are agile enough to shift strategies when necessary. They know it isn’t enough to drive out, toss a line in the water and expect success.
However, that is how a lot of businesses approach content marketing strategies. They throw some content into the marketplace expecting to catch success but find their content marketing strategy is little more than “content chum,” a bunch of content bits floating in the vast marketplace. The organization may be attracting attention but not actually catching anyone. The goal of a focuses content marketing strategy is to actually land customers and establish or reinforce your organization’s brand. Continue Reading