Author: cturner

Maybe social media should be like driving. Yeah, if you’re planning to use social media to advance the objectives of an organization, them maybe you should have to take a test. It will be a simple test, but not an easy one, and it can be boiled down to two questions. I’ve recently had conversations […]
Legendary NFL coach Bill Walsh is considered the godfather of the “West Coast Offense” and also made vogue the practice of scripting the first 25 offensive plays of a game. He stuck to the script regardless of the game’s changing circumstances and obviously garnered a great deal of success, but should interviewers stick to their […]
Let’s be honest, writing for the chief executive officer of any organization is a sweet gig, but it comes with a fair amount of pressure. Question is, if you’re responsible for putting words in the “Big Guy’s” mouth, is what’s coming out increasing your value as a trusted ally or is it increasing your chances […]
Can you imagine a potter spending hours creating a beautiful pitcher then realizing he forgot to add a handle? The solution: slap a lump of clay on the neck and quickly finish it off. Crazy, right? But many organizations treat social media as if it is that lump of clay slapped on to the rest […]
Have you ever considered why railroad tracks have two rails? Probably not because the answer is obvious. Unfortunately too many organizations only lay one rail of a communications strategy yet expect it to offer a smooth ride and a destination arrival ahead of the competition. I was talking with a prospective client and exploring what […]
Question: If a leader falls in the forest, and no one is around to hear him, does he still make a sound? I recognize I’m mixing my (metaphysical) metaphors, but the question does have two philosophical implications for leaders and leadership. Philosopher George Berkeley used the metaphor of a tree falling in the forest as […]
A communications strategy not built on the foundational elements of an organization’s vision, mission and the actions of its leaders and employees amounts to putting lipstick on a pig. I had  a recent conversation with some organizational leaders about communications strategies and how to better tell their organization’s story. I had to manage some expectations […]
It’s interesting how making New Year’s Resolutions never seems passé even though only 8 percent of people actually reach their resolution goals. However, here are 10 social media resolutions that would be worth striving for in 2014. 1. Resolve to learn what each social media tool does best Too many people and organizations still do […]
President Richard Nixon was once asked why he didn’t do more press conferences. His response: “Too much exposure cheapens the product.” It’s advice Phil Robertson and the Duck Dynasty boys would do well to heed. Robertson, the patriarch of the ubiquitous family made famous by the reality show, Duck Dynasty, found himself in the crosshairs […]
Last year, Forbes magazine contributor, Michael Myatt, wrote an insightful article on the 10 Communications Secrets of Great Leaders. I agree with all of them, but would like to add one: A leader should pay attention to what’s going on around him or her…and engage. (Yep, I see them as one leadership tool). I’ve written […]