Author: cturner

Some people think social media isn’t for them, but it could be (and in fact I make the case it should be in “Social Media: Why get on it?). Social media has proven its worth in personally connecting with people, and in extending business opportunities. Consistent social media engagement isn’t that difficult, really…if you have […]
Years ago I led a workshop for adult learners all wanting to more clearly communicate their work. I flippantly made possibly the most profound statement of my 20-plus years as a professional communicator: If you can’t write, don’t; find somebody who can. I am more convinced of the profundity of that statement 13 years later. […]
There are thousands of for-profit and non-profit organizations in America and I am confident none of them list “create a crisis” among their business objectives. However, many of them manage it without much effort. And to their chagrin, they find they’re quite good at it. You read that correctly. Everyday organizations – more specifically executive […]
The relationship between media relations and reputation management is as close as the relationship between a light switch’s “on” and “off” functions. In most cases, media relations ought to be so closely monitoring reputation that it actually flips the switch when a crisis flares and endangers an organization’s brand. Think about crisis prevention and management […]
The first step to solving a content marketing problem is admitting you have one. Unfortunately, what organizational leaders often think is the cause may actually be an effect. Content marketing and brand journalism are increasingly recognized as important elements of an organization’s branding and marketing effort. However, some organizations crank out copy like it is […]
Repeat after me: “LinkedIn is not Facebook for professionals.” Unfortunately, too many people transfer their friend-collecting Facebook mentality to connecting through LinkedIn and it is, well…annoying. In fact, the approach is so annoying I now won’t accept an invitation to connect unless I already know the person sending the invite. Yes, you could say the […]
The Boy Scouts of America finds itself in a kerfuffle with its proposed membership standards document. In a nutshell, the BSA is wrestling with dropping its ban on gay membership and in the process has created for itself an organizational communications nightmare that is bludgeoning a century of branding equity. It will take more than a […]
Social media has transformed virtually every area of our lives. That’s an understatement, I know, but it is humorous to remember way back – oh, say five years ago – when curmudgeonly corporate execs and know-it-all pundits labeled social media as a fad. Unbelievably many still do, and they are becoming as relevant as cassette tapes. However, […]
I have a friend who got a Macbook Air for Christmas. It was given to her by the company for which she works and it gave every employee his or her choice of the latest Apple products (up to a certain amount). It wasn’t the first time this particular employer had done something like this. […]
If you are looking for a way to improve your content marketing strategy this year, consider case studies. Case studies are obviously not new. Organizations have used them for years as a way to provide a systematic examination of cause and effect over a period of time. True, some case studies are about as cheesy […]