Years ago I led a workshop for adult learners all wanting to more clearly communicate their work. I flippantly made possibly the most profound statement of my 20-plus years as a professional communicator: If you can’t write, don’t; find somebody who can. I am more convinced of the profundity of that statement 13 years later. […]
There are thousands of for-profit and non-profit organizations in America and I am confident none of them list “create a crisis” among their business objectives. However, many of them manage it without much effort. And to their chagrin, they find they’re quite good at it. You read that correctly. Everyday organizations – more specifically executive […]
The relationship between media relations and reputation management is as close as the relationship between a light switch’s “on” and “off” functions. In most cases, media relations ought to be so closely monitoring reputation that it actually flips the switch when a crisis flares and endangers an organization’s brand. Think about crisis prevention and management […]
The first step to solving a content marketing problem is admitting you have one. Unfortunately, what organizational leaders often think is the cause may actually be an effect. Content marketing and brand journalism are increasingly recognized as important elements of an organization’s branding and marketing effort. However, some organizations crank out copy like it is […]
If you are looking for a way to improve your content marketing strategy this year, consider case studies. Case studies are obviously not new. Organizations have used them for years as a way to provide a systematic examination of cause and effect over a period of time. True, some case studies are about as cheesy […]