Author: cturner

Maybe you remember the scene from the 1980s movie Back to School. Professor Turguson, played by comedian Sam Kinison, hovers over Rodney Dangerfield’s character demanding an answer to his question by not-so-gentley shouting, “SAY IT! SAY IT!” How many speeches or presentations have you sat through where you wanted to shout, “SAY IT! SAY IT!” hoping […]
First impressions do matter, especially for small businesses (and every organization), and often the first opportunity to make a first impression is your organization’s website. Question: how is your website branding you? Malcolm Gladwell describes the idea of “thin slicing” in his book, Blink. His point is that we have the ability to gauge what is important from […]
Social media marketing is all the rage with companies adding social media strategists faster than most people can hammer out 140 characters and send a Tweet. The rapid increase in available positions is testimony to the effectiveness of social networking in driving business and validates the millions of dollars shifted from traditional marketing strategies to digital […]
Here’s a new twist on the expression, “You can’t really know a man until you walk a mile in his shoes,” and it goes like this: “You can’t really know a reporter’s frustration until you’ve tried in vain to reach multiple media relations people while on deadline.” I’ve recently walked that mile and it triggered […]
Words are the molecules that create the science of language. Merriam-Webster, the dictionary people, estimate there are approximately a million English words, but rightly explains – as does Slate – there is no way to know for sure an exact number. We do know, however, there are several that downright annoying people. Ragan Communications recently […]
I found it humorous the other day when my brother-in-law was reminiscing about the early days of the Internet. He was just 12 years old when, “Welcome, you’ve got mail,” introduced itself to American culture. His point, however, was how everything has changed because of the Internet, most notably the way we do business.   […]
Writing books can be a daunting task. However, there is a lot of copy cranked out every year. According to Wikipedia, The United States published 328,000-plus new titles in 2010. There are probably that many more manuscripts in some stage of preparation every year. Writing books can be a labor of love or slave labor, depending […]
There were 27.5 million small businesses with fewer than 500 employees in America in 2009 according to the U.S. Small Business Administration. Most of those businesses lack a public relations initiative or corporate communications office yet most need to raise their brand awareness to survive. What do you do if you fall into that category? […]
The most nefarious use of social media is when an individual or a group intentionally sets out to destroy someone else’s reputation or business. Shell Oil is experiencing some of the worst the World Wide Web community has to offer. The extremist environmental group, Greenpeace International, launched a Website (Arctic Ready) and Twitter account (@Shellisprepared) […]
Every organization wants positive exposure through traditional and social media, and it is possible even for small businesses. Here’s the key: Embrace the “relations” part of media relations and public relations. Build relationships and your organization will land more exposure in various news outlets and among key bloggers who cover your industry. It really is that […]