Category: Branding

Just because you have a boat, a pole and a tackle box full of lures doesn’t mean you know how to fish. Likewise, just because your are cranking out content and calling it content marketing, doesn’t mean you’re actually catching customers. When it comes your content marketing strategy, ask yourself, “Am I customer fishing or just […]
Are you looking to increase your brand influence? Better begin with visibility and value before getting to the vision.
Maybe social media should be like driving. Yeah, if you’re planning to use social media to advance the objectives of an organization, them maybe you should have to take a test. It will be a simple test, but not an easy one, and it can be boiled down to two questions. I’ve recently had conversations […]
Imagine standing on the trading floor of the New York Stock Exchange. It is minutes before the opening bell on what is predicted to be the busiest trading day of the year. When that bell sounds, you better be ready to beat dozens of other brokers to the punch and buy thousands of shares of […]
You may think that brand journalism is like a new and improved version of marketing and advertising. It’s kind of an old barn with a fresh coat of paint. If so, you’re wrong. Here are three misconceptions people have and the truth about brand journalism:. Brand journalism is the new advertising. Nothing could be further from […]
Undoubtedly you’ve heard the expression, “A picture is worth a thousand words.” Yeah, I get that, but do you know what writers call pictures that have no words? Art. Think of some of the great photographs you’ve seen, maybe in National Geographic or Outside magazine. You may connect emotionally with the beauty of a compelling image, […]
Branding is the attempt to set one organization apart from another. Successful branding is setting apart your brand from your competition. The ability to do so isn’t as complicated as you might think. A recent client in the tech industry asked me to write a corporate positing document that has one purpose: succinctly yet comprehensively […]
“Are you entitled to insurance compensation? Are you tired of hassling with insurance companies over your accident settlement? Are you being told your coverage doesn’t include your accident? Then get a tough attorney who gets tough with your claim and gets results.” I’ll bet you’ve seen that commercial, or one similar. Every city has them, […]
I learned a valuable lesson yesterday. If you park your car under a tree with the windows down, a bird may just poop in it. In other words, if you do the things that set your organization up for a crisis, a crisis is probably what you’ll get. Many people are caught off guard when […]
With one button, everything changed. Before it was a noisy world – and getting noisier. So many advertisers with so many messages, and they just kept coming…growing louder so you could hear their messages from the other room. They knew you’d gotten up during commercial breaks to run to the refrigerator, or use the bathroom, […]