Category: Communications Strategy

Just because you have a boat, a pole and a tackle box full of lures doesn’t mean you know how to fish. Likewise, just because your are cranking out content and calling it content marketing, doesn’t mean you’re actually catching customers. When it comes your content marketing strategy, ask yourself, “Am I customer fishing or just […]
Are you looking to increase your brand influence? Better begin with visibility and value before getting to the vision.
There is the perception that if your organization is not fully engaged in social media then you are losing ground to competitors, losing touch with supporters and falling woefully behind the times. To some extent that’s true. However, too many organizational leaders put the Twitter before the proverbial horse. We do live in an age where […]
Can you imagine a potter spending hours creating a beautiful pitcher then realizing he forgot to add a handle? The solution: slap a lump of clay on the neck and quickly finish it off. Crazy, right? But many organizations treat social media as if it is that lump of clay slapped on to the rest […]
Have you ever considered why railroad tracks have two rails? Probably not because the answer is obvious. Unfortunately too many organizations only lay one rail of a communications strategy yet expect it to offer a smooth ride and a destination arrival ahead of the competition. I was talking with a prospective client and exploring what […]
A communications strategy not built on the foundational elements of an organization’s vision, mission and the actions of its leaders and employees amounts to putting lipstick on a pig. I had  a recent conversation with some organizational leaders about communications strategies and how to better tell their organization’s story. I had to manage some expectations […]
It’s interesting how making New Year’s Resolutions never seems passé even though only 8 percent of people actually reach their resolution goals. However, here are 10 social media resolutions that would be worth striving for in 2014. 1. Resolve to learn what each social media tool does best Too many people and organizations still do […]
Speaking points are much in the news these days because of the fallout of the Benghazi situation. It raises the question: Are speaking points a valid and ethical communication strategy for organizations? The answer is a resounding, “YES!” There is a video clip of  CBS News’ Bob Schieffer, host of Face the Nation, interviewing senior presidential […]
The Boy Scouts of America finds itself in a kerfuffle with its proposed membership standards document. In a nutshell, the BSA is wrestling with dropping its ban on gay membership and in the process has created for itself an organizational communications nightmare that is bludgeoning a century of branding equity. It will take more than a […]
Social media has transformed virtually every area of our lives. That’s an understatement, I know, but it is humorous to remember way back – oh, say five years ago – when curmudgeonly corporate execs and know-it-all pundits labeled social media as a fad. Unbelievably many still do, and they are becoming as relevant as cassette tapes. However, […]