Just because you have a boat, a pole and a tackle box full of lures doesn’t mean you know how to fish. Likewise, just because your are cranking out content and calling it content marketing, doesn’t mean you’re actually catching customers. When it comes your content marketing strategy, ask yourself, “Am I customer fishing or just […]
Are you looking to increase your brand influence? Better begin with visibility and value before getting to the vision.
Have you ever considered why railroad tracks have two rails? Probably not because the answer is obvious. Unfortunately too many organizations only lay one rail of a communications strategy yet expect it to offer a smooth ride and a destination arrival ahead of the competition. I was talking with a prospective client and exploring what […]
A communications strategy not built on the foundational elements of an organization’s vision, mission and the actions of its leaders and employees amounts to putting lipstick on a pig. I had a recent conversation with some organizational leaders about communications strategies and how to better tell their organization’s story. I had to manage some expectations […]
Speaking points are much in the news these days because of the fallout of the Benghazi situation. It raises the question: Are speaking points a valid and ethical communication strategy for organizations? The answer is a resounding, “YES!” There is a video clip of CBS News’ Bob Schieffer, host of Face the Nation, interviewing senior presidential […]