Category: Corporate Communications

Let’s be honest, writing for the chief executive officer of any organization is a sweet gig, but it comes with a fair amount of pressure. Question is, if you’re responsible for putting words in the “Big Guy’s” mouth, is what’s coming out increasing your value as a trusted ally or is it increasing your chances […]
Have you ever considered why railroad tracks have two rails? Probably not because the answer is obvious. Unfortunately too many organizations only lay one rail of a communications strategy yet expect it to offer a smooth ride and a destination arrival ahead of the competition. I was talking with a prospective client and exploring what […]
Question: If a leader falls in the forest, and no one is around to hear him, does he still make a sound? I recognize I’m mixing my (metaphysical) metaphors, but the question does have two philosophical implications for leaders and leadership. Philosopher George Berkeley used the metaphor of a tree falling in the forest as […]
A communications strategy not built on the foundational elements of an organization’s vision, mission and the actions of its leaders and employees amounts to putting lipstick on a pig. I had  a recent conversation with some organizational leaders about communications strategies and how to better tell their organization’s story. I had to manage some expectations […]
Last year, Forbes magazine contributor, Michael Myatt, wrote an insightful article on the 10 Communications Secrets of Great Leaders. I agree with all of them, but would like to add one: A leader should pay attention to what’s going on around him or her…and engage. (Yep, I see them as one leadership tool). I’ve written […]
Branding is the attempt to set one organization apart from another. Successful branding is setting apart your brand from your competition. The ability to do so isn’t as complicated as you might think. A recent client in the tech industry asked me to write a corporate positing document that has one purpose: succinctly yet comprehensively […]
Leadership expert John Maxwell once *wrote, “Everything rises and falls on leadership, but knowing how to lead is only half the battle. Understanding leadership and actually leading are two different activities.” Corporate communicators often find themselves standing in the gap between the two. C-Level leaders, and especially CEOs, are elevated to their positions of leadership […]
If you are looking for a way to improve your content marketing strategy this year, consider case studies. Case studies are obviously not new. Organizations have used them for years as a way to provide a systematic examination of cause and effect over a period of time. True, some case studies are about as cheesy […]
Maybe you remember the scene from the 1980s movie Back to School. Professor Turguson, played by comedian Sam Kinison, hovers over Rodney Dangerfield’s character demanding an answer to his question by not-so-gentley shouting, “SAY IT! SAY IT!” How many speeches or presentations have you sat through where you wanted to shout, “SAY IT! SAY IT!” hoping […]