Category: Crisis Communications

It is an understatement to say that the reputations of NFL quarterback Tom Brady and his New England Patriots football team are taking hits that would make an all-pro linebacker proud. Both Brady and the Patriots are iconic brands that now find themselves in a crisis communications disaster. Unfortunately, like many brands, they brought the disaster upon […]
As long as there are humans, there will be crises. And as long as humans work for organizations, there will be organizational crises. Yes, that sounds like a Captain Obvious statement, but is your organization about to shoot an air ball and find itself on the national news because of an obvious crisis? That’s what’s happened with […]
I learned a valuable lesson yesterday. If you park your car under a tree with the windows down, a bird may just poop in it. In other words, if you do the things that set your organization up for a crisis, a crisis is probably what you’ll get. Many people are caught off guard when […]
There are thousands of for-profit and non-profit organizations in America and I am confident none of them list “create a crisis” among their business objectives. However, many of them manage it without much effort. And to their chagrin, they find they’re quite good at it. You read that correctly. Everyday organizations – more specifically executive […]
The Boy Scouts of America finds itself in a kerfuffle with its proposed membership standards document. In a nutshell, the BSA is wrestling with dropping its ban on gay membership and in the process has created for itself an organizational communications nightmare that is bludgeoning a century of branding equity. It will take more than a […]
Social media marketing is all the rage with companies adding social media strategists faster than most people can hammer out 140 characters and send a Tweet. The rapid increase in available positions is testimony to the effectiveness of social networking in driving business and validates the millions of dollars shifted from traditional marketing strategies to digital […]
The most nefarious use of social media is when an individual or a group intentionally sets out to destroy someone else’s reputation or business. Shell Oil is experiencing some of the worst the World Wide Web community has to offer. The extremist environmental group, Greenpeace International, launched a Website (Arctic Ready) and Twitter account (@Shellisprepared) […]
No organization wants to face a crisis, but unfortunately, crises are inevitable. They don’t have to be major events. Anything that potentially casts a brand in a negative light could – and should – be considered a crisis. A reputable brand that took years to build could bleed away like sand through an hour glass […]
Established fact: Social media has seemingly limitless benefit for organizations in today’s socially – and globally – networked world. It can also be the proverbial gasoline on a fire during a crisis. Bad news travels at the speed of a Tweet; and often gathers social momentum like a runaway train. Ten minutes earlier social media […]