Category: Media Relations

President Richard Nixon was once asked why he didn’t do more press conferences. His response: “Too much exposure cheapens the product.” It’s advice Phil Robertson and the Duck Dynasty boys would do well to heed. Robertson, the patriarch of the ubiquitous family made famous by the reality show, Duck Dynasty, found himself in the crosshairs […]
Speaking points are much in the news these days because of the fallout of the Benghazi situation. It raises the question: Are speaking points a valid and ethical communication strategy for organizations? The answer is a resounding, “YES!” There is a video clip of  CBS News’ Bob Schieffer, host of Face the Nation, interviewing senior presidential […]
The relationship between media relations and reputation management is as close as the relationship between a light switch’s “on” and “off” functions. In most cases, media relations ought to be so closely monitoring reputation that it actually flips the switch when a crisis flares and endangers an organization’s brand. Think about crisis prevention and management […]
Here’s a new twist on the expression, “You can’t really know a man until you walk a mile in his shoes,” and it goes like this: “You can’t really know a reporter’s frustration until you’ve tried in vain to reach multiple media relations people while on deadline.” I’ve recently walked that mile and it triggered […]
Every organization wants positive exposure through traditional and social media, and it is possible even for small businesses. Here’s the key: Embrace the “relations” part of media relations and public relations. Build relationships and your organization will land more exposure in various news outlets and among key bloggers who cover your industry. It really is that […]