Category: Media Training

President Richard Nixon was once asked why he didn’t do more press conferences. His response: “Too much exposure cheapens the product.” It’s advice Phil Robertson and the Duck Dynasty boys would do well to heed. Robertson, the patriarch of the ubiquitous family made famous by the reality show, Duck Dynasty, found himself in the crosshairs […]
It’s been said that Steve Jobs didn’t sell computers; he sold an experience. Every CEO and other C-level executives – or leaders at any level in an organization – should view every speaking opportunity as an opportunity to “sell” a good experience, and media training can help make it happen. Unfortunately not every CEO sells […]
NBA Commissioner David Stern still doesn’t get it. There is a reason high-profile people need media training, and  Stern proved it again when he followed one poor media interaction with another. The first and most prominent was a recent interview with sports talk personality Jim Rome, Stern was asked if the NBA lottery was rigged. Stern initially […]
Leaders do not have the luxury to verbally swing and miss when it comes to branding their organizations. However, too many do, and when they do it isn’t as simple as, “opportunity lost.” In some cases it is reputation lost and job lost, and sadly many never understand what just happened. I was recently at […]