Maybe social media should be like driving. Yeah, if you’re planning to use social media to advance the objectives of an organization, them maybe you should have to take a test. It will be a simple test, but not an easy one, and it can be boiled down to two questions. I’ve recently had conversations […]
Can you imagine a potter spending hours creating a beautiful pitcher then realizing he forgot to add a handle? The solution: slap a lump of clay on the neck and quickly finish it off. Crazy, right? But many organizations treat social media as if it is that lump of clay slapped on to the rest […]
It’s interesting how making New Year’s Resolutions never seems passé even though only 8 percent of people actually reach their resolution goals. However, here are 10 social media resolutions that would be worth striving for in 2014. 1. Resolve to learn what each social media tool does best Too many people and organizations still do […]
Some people think social media isn’t for them, but it could be (and in fact I make the case it should be in “Social Media: Why get on it?). Social media has proven its worth in personally connecting with people, and in extending business opportunities. Consistent social media engagement isn’t that difficult, really…if you have […]
Repeat after me: “LinkedIn is not Facebook for professionals.” Unfortunately, too many people transfer their friend-collecting Facebook mentality to connecting through LinkedIn and it is, well…annoying. In fact, the approach is so annoying I now won’t accept an invitation to connect unless I already know the person sending the invite. Yes, you could say the […]
Social media has transformed virtually every area of our lives. That’s an understatement, I know, but it is humorous to remember way back – oh, say five years ago – when curmudgeonly corporate execs and know-it-all pundits labeled social media as a fad. Unbelievably many still do, and they are becoming as relevant as cassette tapes. However, […]
I have a friend who got a Macbook Air for Christmas. It was given to her by the company for which she works and it gave every employee his or her choice of the latest Apple products (up to a certain amount). It wasn’t the first time this particular employer had done something like this. […]
Social media marketing is all the rage with companies adding social media strategists faster than most people can hammer out 140 characters and send a Tweet. The rapid increase in available positions is testimony to the effectiveness of social networking in driving business and validates the millions of dollars shifted from traditional marketing strategies to digital […]
I found it humorous the other day when my brother-in-law was reminiscing about the early days of the Internet. He was just 12 years old when, “Welcome, you’ve got mail,” introduced itself to American culture. His point, however, was how everything has changed because of the Internet, most notably the way we do business. […]
The most nefarious use of social media is when an individual or a group intentionally sets out to destroy someone else’s reputation or business. Shell Oil is experiencing some of the worst the World Wide Web community has to offer. The extremist environmental group, Greenpeace International, launched a Website (Arctic Ready) and Twitter account (@Shellisprepared) […]