No organization wants to face a crisis, but unfortunately, crises are inevitable. They don’t have to be major events. Anything that potentially casts a brand in a negative light could – and should – be considered a crisis. A reputable brand that took years to build could bleed away like sand through an hour glass […]
Established fact: Social media has seemingly limitless benefit for organizations in today’s socially – and globally – networked world. It can also be the proverbial gasoline on a fire during a crisis. Bad news travels at the speed of a Tweet; and often gathers social momentum like a runaway train. Ten minutes earlier social media […]
I love social media. As a consumer, I love that I can give a public endorsement of a company where I’ve received great service; or I can [respectfully] pencil whip a company for poor service or product. I recently did both to Dallas -based Which Wich Superior Sandwiches.   Sub sandwiches have become a ubiquitous […]
NBA Commissioner David Stern still doesn’t get it. There is a reason high-profile people need media training, and  Stern proved it again when he followed one poor media interaction with another. The first and most prominent was a recent interview with sports talk personality Jim Rome, Stern was asked if the NBA lottery was rigged. Stern initially […]
Joan Jett may have put another dime in the juke box and sang in the 1980s how she loved rock ‘n roll, but she also sang how she didn’t give a D@%! about her reputation, boasting that if you did care about yours, “You’re living in the past, it’s a new generation.” Indeed, it is […]
Social media continues to gain mainstream acceptance among the executive leadership of businesses and organizations. However, many (most?) leaders still do not understand social media and may not necessarily like it. However, they may concede where there is the proverbial smoke there must also be fire – and instinctively believe it is fire their organizations […]
Social media offers many great opportunities for “ordinary” people to become people of influence. How? The more people share, the more influence potentially grows because their audience potentially grows. I addressed who should engage social media and why in Part 1 of Social Media: Why “get on it.” One of the greatest opportunities for influence, […]
Social media has, for some people, about the same attraction as getting a root canal. I’ve got a friend who refuses to “get on Twitter” or be active on Facebook (although he is a bit of a Facebook lurker (stalker?) – you know, like somebody who mingles at a party, dropping in and out of […]
Writing seemed to be the undoing of my fellow writer. I could hear the mental anguish coming from the other side of the cubicle partition. My friend with years of experience was on deadline and it was obviously painful. I slipped from my chair to offer a word of encouragement, but as I poked my […]
Leaders do not have the luxury to verbally swing and miss when it comes to branding their organizations. However, too many do, and when they do it isn’t as simple as, “opportunity lost.” In some cases it is reputation lost and job lost, and sadly many never understand what just happened. I was recently at […]