Tag: Brand journalism

Have you ever considered why railroad tracks have two rails? Probably not because the answer is obvious. Unfortunately too many organizations only lay one rail of a communications strategy yet expect it to offer a smooth ride and a destination arrival ahead of the competition. I was talking with a prospective client and exploring what […]
Imagine standing on the trading floor of the New York Stock Exchange. It is minutes before the opening bell on what is predicted to be the busiest trading day of the year. When that bell sounds, you better be ready to beat dozens of other brokers to the punch and buy thousands of shares of […]
You may think that brand journalism is like a new and improved version of marketing and advertising. It’s kind of an old barn with a fresh coat of paint. If so, you’re wrong. Here are three misconceptions people have and the truth about brand journalism:. Brand journalism is the new advertising. Nothing could be further from […]
Undoubtedly you’ve heard the expression, “A picture is worth a thousand words.” Yeah, I get that, but do you know what writers call pictures that have no words? Art. Think of some of the great photographs you’ve seen, maybe in National Geographic or Outside magazine. You may connect emotionally with the beauty of a compelling image, […]
“Are you entitled to insurance compensation? Are you tired of hassling with insurance companies over your accident settlement? Are you being told your coverage doesn’t include your accident? Then get a tough attorney who gets tough with your claim and gets results.” I’ll bet you’ve seen that commercial, or one similar. Every city has them, […]
With one button, everything changed. Before it was a noisy world – and getting noisier. So many advertisers with so many messages, and they just kept coming…growing louder so you could hear their messages from the other room. They knew you’d gotten up during commercial breaks to run to the refrigerator, or use the bathroom, […]
Years ago I led a workshop for adult learners all wanting to more clearly communicate their work. I flippantly made possibly the most profound statement of my 20-plus years as a professional communicator: If you can’t write, don’t; find somebody who can. I am more convinced of the profundity of that statement 13 years later. […]
The first step to solving a content marketing problem is admitting you have one. Unfortunately, what organizational leaders often think is the cause may actually be an effect. Content marketing and brand journalism are increasingly recognized as important elements of an organization’s branding and marketing effort. However, some organizations crank out copy like it is […]
Words are the molecules that create the science of language. Merriam-Webster, the dictionary people, estimate there are approximately a million English words, but rightly explains – as does Slate – there is no way to know for sure an exact number. We do know, however, there are several that downright annoying people. Ragan Communications recently […]
I found it humorous the other day when my brother-in-law was reminiscing about the early days of the Internet. He was just 12 years old when, “Welcome, you’ve got mail,” introduced itself to American culture. His point, however, was how everything has changed because of the Internet, most notably the way we do business.   […]