Tag: Branding

Cam Newton isn't the only one who must overcome adversity to become a stronger leader. Here are "benefits" of failure and adversity.
Just because you have a boat, a pole and a tackle box full of lures doesn’t mean you know how to fish. Likewise, just because your are cranking out content and calling it content marketing, doesn’t mean you’re actually catching customers. When it comes your content marketing strategy, ask yourself, “Am I customer fishing or just […]
Are you looking to increase your brand influence? Better begin with visibility and value before getting to the vision.
President Richard Nixon was once asked why he didn’t do more press conferences. His response: “Too much exposure cheapens the product.” It’s advice Phil Robertson and the Duck Dynasty boys would do well to heed. Robertson, the patriarch of the ubiquitous family made famous by the reality show, Duck Dynasty, found himself in the crosshairs […]
Imagine standing on the trading floor of the New York Stock Exchange. It is minutes before the opening bell on what is predicted to be the busiest trading day of the year. When that bell sounds, you better be ready to beat dozens of other brokers to the punch and buy thousands of shares of […]
You may think that brand journalism is like a new and improved version of marketing and advertising. It’s kind of an old barn with a fresh coat of paint. If so, you’re wrong. Here are three misconceptions people have and the truth about brand journalism:. Brand journalism is the new advertising. Nothing could be further from […]
Undoubtedly you’ve heard the expression, “A picture is worth a thousand words.” Yeah, I get that, but do you know what writers call pictures that have no words? Art. Think of some of the great photographs you’ve seen, maybe in National Geographic or Outside magazine. You may connect emotionally with the beauty of a compelling image, […]
Branding is the attempt to set one organization apart from another. Successful branding is setting apart your brand from your competition. The ability to do so isn’t as complicated as you might think. A recent client in the tech industry asked me to write a corporate positing document that has one purpose: succinctly yet comprehensively […]
“Are you entitled to insurance compensation? Are you tired of hassling with insurance companies over your accident settlement? Are you being told your coverage doesn’t include your accident? Then get a tough attorney who gets tough with your claim and gets results.” I’ll bet you’ve seen that commercial, or one similar. Every city has them, […]
I learned a valuable lesson yesterday. If you park your car under a tree with the windows down, a bird may just poop in it. In other words, if you do the things that set your organization up for a crisis, a crisis is probably what you’ll get. Many people are caught off guard when […]