Use case studies to support content marketing strategies

If you are looking for a way to improve your content marketing strategy this year, consider case studies. Case studies are obviously not new. Organizations have used them for years as a way to provide a systematic examination of cause and effect over a period of time. True, some case studies are about as cheesy (and creepy) as a cheap pick-up line. However, today’s savvy organizations tie well-written case studies to a larger content marketing strategy and overall integrated communications strategy.

Photo courtesy of FreeDigitalPhotos.net

Photo courtesy of FreeDigitalPhotos.net

If you’re unsure on the meaning of content marketing and its role in organizational branding, here is a great summary by Shelly Kramer at V3 Integrated Marketing titled, “Content Marketing: A beginner’s checklist.” Case studies fall within an overall content marketing strategy.¬†Writing case studies requires a marketer’s entrepreneurial mentality and a journalist’s “nose for news” approach. Report legitimate information that establishes a favorable outcome for your clients and supports your organization. Continue Reading