Tag: Communications strategy

Are you looking to increase your brand influence? Better begin with visibility and value before getting to the vision.
There is the perception that if your organization is not fully engaged in social media then you are losing ground to competitors, losing touch with supporters and falling woefully behind the times. To some extent that’s true. However, too many organizational leaders put the Twitter before the proverbial horse. We do live in an age where […]
Have you ever considered why railroad tracks have two rails? Probably not because the answer is obvious. Unfortunately too many organizations only lay one rail of a communications strategy yet expect it to offer a smooth ride and a destination arrival ahead of the competition. I was talking with a prospective client and exploring what […]
A communications strategy not built on the foundational elements of an organization’s vision, mission and the actions of its leaders and employees amounts to putting lipstick on a pig. I had  a recent conversation with some organizational leaders about communications strategies and how to better tell their organization’s story. I had to manage some expectations […]
Social media continues to gain mainstream acceptance among the executive leadership of businesses and organizations. However, many (most?) leaders still do not understand social media and may not necessarily like it. However, they may concede where there is the proverbial smoke there must also be fire – and instinctively believe it is fire their organizations […]