Are you looking to increase your brand influence? Better begin with visibility and value before getting to the vision.
Have you ever considered why railroad tracks have two rails? Probably not because the answer is obvious. Unfortunately too many organizations only lay one rail of a communications strategy yet expect it to offer a smooth ride and a destination arrival ahead of the competition. I was talking with a prospective client and exploring what […]
A communications strategy not built on the foundational elements of an organization’s vision, mission and the actions of its leaders and employees amounts to putting lipstick on a pig. I had a recent conversation with some organizational leaders about communications strategies and how to better tell their organization’s story. I had to manage some expectations […]