Tag: content marketing

Just because you have a boat, a pole and a tackle box full of lures doesn’t mean you know how to fish. Likewise, just because your are cranking out content and calling it content marketing, doesn’t mean you’re actually catching customers. When it comes your content marketing strategy, ask yourself, “Am I customer fishing or just […]
Have you ever considered why railroad tracks have two rails? Probably not because the answer is obvious. Unfortunately too many organizations only lay one rail of a communications strategy yet expect it to offer a smooth ride and a destination arrival ahead of the competition. I was talking with a prospective client and exploring what […]
Imagine standing on the trading floor of the New York Stock Exchange. It is minutes before the opening bell on what is predicted to be the busiest trading day of the year. When that bell sounds, you better be ready to beat dozens of other brokers to the punch and buy thousands of shares of […]
You may think that brand journalism is like a new and improved version of marketing and advertising. It’s kind of an old barn with a fresh coat of paint. If so, you’re wrong. Here are three misconceptions people have and the truth about brand journalism:. Brand journalism is the new advertising. Nothing could be further from […]
Undoubtedly you’ve heard the expression, “A picture is worth a thousand words.” Yeah, I get that, but do you know what writers call pictures that have no words? Art. Think of some of the great photographs you’ve seen, maybe in National Geographic or Outside magazine. You may connect emotionally with the beauty of a compelling image, […]
Branding is the attempt to set one organization apart from another. Successful branding is setting apart your brand from your competition. The ability to do so isn’t as complicated as you might think. A recent client in the tech industry asked me to write a corporate positing document that has one purpose: succinctly yet comprehensively […]
The first step to solving a content marketing problem is admitting you have one. Unfortunately, what organizational leaders often think is the cause may actually be an effect. Content marketing and brand journalism are increasingly recognized as important elements of an organization’s branding and marketing effort. However, some organizations crank out copy like it is […]
If you are looking for a way to improve your content marketing strategy this year, consider case studies. Case studies are obviously not new. Organizations have used them for years as a way to provide a systematic examination of cause and effect over a period of time. True, some case studies are about as cheesy […]
Words are the molecules that create the science of language. Merriam-Webster, the dictionary people, estimate there are approximately a million English words, but rightly explains – as does Slate – there is no way to know for sure an exact number. We do know, however, there are several that downright annoying people. Ragan Communications recently […]
I found it humorous the other day when my brother-in-law was reminiscing about the early days of the Internet. He was just 12 years old when, “Welcome, you’ve got mail,” introduced itself to American culture. His point, however, was how everything has changed because of the Internet, most notably the way we do business.   […]