Tag: crisis communications
Crisis Communications
May 15 /
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Deflategate: A Crisis Communications Disaster (and What You Can Learn From It)
It is an understatement to say that the reputations of NFL quarterback Tom Brady and his New England Patriots football team are taking hits that would make an all-pro linebacker proud. Both Brady and the Patriots are iconic brands that now find themselves in a crisis communications disaster. Unfortunately, like many brands, they brought the disaster upon […]
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BrandingCrisis CommunicationsReputation management
Jun 17 /
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Are you creating favorable conditions for a crisis?
I learned a valuable lesson yesterday. If you park your car under a tree with the windows down, a bird may just poop in it. In other words, if you do the things that set your organization up for a crisis, a crisis is probably what you’ll get. Many people are caught off guard when […]
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Media RelationsReputation management
Mar 15 /
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Feedly: My new tool for reputation monitoring
The relationship between media relations and reputation management is as close as the relationship between a light switch’s “on” and “off” functions. In most cases, media relations ought to be so closely monitoring reputation that it actually flips the switch when a crisis flares and endangers an organization’s brand. Think about crisis prevention and management […]
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BrandingCommunications StrategyCrisis Communications
Feb 8 /
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Learning Crisis Communications from the Boy Scouts of America
The Boy Scouts of America finds itself in a kerfuffle with its proposed membership standards document. In a nutshell, the BSA is wrestling with dropping its ban on gay membership and in the process has created for itself an organizational communications nightmare that is bludgeoning a century of branding equity. It will take more than a […]
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Crisis CommunicationsReputation managementSocial Media
Aug 21 /
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Is your social media marketer prepared to handle a crisis?
Social media marketing is all the rage with companies adding social media strategists faster than most people can hammer out 140 characters and send a Tweet. The rapid increase in available positions is testimony to the effectiveness of social networking in driving business and validates the millions of dollars shifted from traditional marketing strategies to digital […]
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Crisis CommunicationsReputation managementSocial Media
Jul 23 /
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Social media attacks: Are you prepared?
The most nefarious use of social media is when an individual or a group intentionally sets out to destroy someone else’s reputation or business. Shell Oil is experiencing some of the worst the World Wide Web community has to offer. The extremist environmental group, Greenpeace International, launched a Website (Arctic Ready) and Twitter account (@Shellisprepared) […]
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Crisis CommunicationsSocial Media
Jul 12 /
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Social media, crises and “Who” (Part 2)
No organization wants to face a crisis, but unfortunately, crises are inevitable. They don’t have to be major events. Anything that potentially casts a brand in a negative light could – and should – be considered a crisis. A reputable brand that took years to build could bleed away like sand through an hour glass […]
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Crisis CommunicationsSocial Media
Jul 9 /
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Social media, crises and “Who” (Part 1)
Established fact: Social media has seemingly limitless benefit for organizations in today’s socially – and globally – networked world. It can also be the proverbial gasoline on a fire during a crisis. Bad news travels at the speed of a Tweet; and often gathers social momentum like a runaway train. Ten minutes earlier social media […]
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Reputation management
Jun 6 /
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(Corporate) reputation does matter, sorry Joan
Joan Jett may have put another dime in the juke box and sang in the 1980s how she loved rock ‘n roll, but she also sang how she didn’t give a D@%! about her reputation, boasting that if you did care about yours, “You’re living in the past, it’s a new generation.” Indeed, it is […]
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