Social Media is not Pixie Dust

Social media continues to gain mainstream acceptance among the executive leadership of businesses and organizations. However, many (most?) leaders still do not understand social media and may not necessarily like it. However, they may concede where there is the proverbial smoke there must also be fire – and instinctively believe it is fire their organizations need to stay competitive.

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The reaction is often times to call in the human resources manager or director of communications and confidently mandate, “Get us some of that social media.” Unfortunately, a lack of understanding too often leads to the belief that social media is like Tinker Bell’s pixie dust: to have some sprinkled over your organization’s marketing plan magically makes you “fly” with your stakeholders. Continue Reading