Tag: marketing

Are you looking to increase your brand influence? Better begin with visibility and value before getting to the vision.
Branding is the attempt to set one organization apart from another. Successful branding is setting apart your brand from your competition. The ability to do so isn’t as complicated as you might think. A recent client in the tech industry asked me to write a corporate positing document that has one purpose: succinctly yet comprehensively […]
Social media has transformed virtually every area of our lives. That’s an understatement, I know, but it is humorous to remember way back – oh, say five years ago – when curmudgeonly corporate execs and know-it-all pundits labeled social media as a fad. Unbelievably many still do, and they are becoming as relevant as cassette tapes. However, […]
Social media marketing is all the rage with companies adding social media strategists faster than most people can hammer out 140 characters and send a Tweet. The rapid increase in available positions is testimony to the effectiveness of social networking in driving business and validates the millions of dollars shifted from traditional marketing strategies to digital […]