The relationship between media relations and reputation management is as close as the relationship between a light switch’s “on” and “off” functions. In most cases, media relations ought to be so closely monitoring reputation that it actually flips the switch when a crisis flares and endangers an organization’s brand.
Think about crisis prevention and management like a forrest ranger standing in a fire tower located atop the highest point in a national park. He peers through his binoculars and scans the endless timber below looking for that little wisp of smoke that triggers an action plan. Now, equate a media relations manager (or someone similar) with that ranger, and media monitoring as the scanning of the forrest. You need the right tools to successfully head off problems. Continue Reading