A communications strategy not built on the foundational elements of an organization’s vision, mission and the actions of its leaders and employees amounts to putting lipstick on a pig.
I had a recent conversation with some organizational leaders about communications strategies and how to better tell their organization’s story. I had to manage some expectations because there was the idea that an integrated communications strategy can make everything better. And let’s face it, it can, but only if there is some substance to the organization worth communicating. Continue Reading