Websites and branding: Three principles to keep in mind

First impressions do matter, especially for small businesses (and every organization), and often the first opportunity to make a first impression is your organization’s website. Question: how is your website branding you?

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Malcolm Gladwell describes the idea of “thin slicing” in his book, Blink. His point is that we have the ability to gauge what is important from a limited experience. Gladwell has received criticism for his thesis, but his ideas are valid. You do form an immediate impression when you first encounter others – and they do the same to you. That’s why it is important that your website…fit. Continue Reading