June – 2012 – D. Chris Turner Communications

Joan Jett may have put another dime in the juke box and sang in the 1980s how she loved rock ‘n roll, but she also sang how she didn’t give a D@%! about her reputation, boasting that if you did care about yours, “You’re living in the past, it’s a new generation.”

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Indeed, it is a new generation, saturated with social media and Internet connectivity, where information – accurate or not – travels the globe at the speed of a click, and you’ll see your organization’s good reputation go up in flames if you aren’t prepared. What you need is a reputation management plant that accounts for the risks presented by social media. Here is a simple four-step process to help you be on guard against those who might wish your organization ill-will. Continue Reading →

Social media continues to gain mainstream acceptance among the executive leadership of businesses and organizations. However, many (most?) leaders still do not understand social media and may not necessarily like it. However, they may concede where there is the proverbial smoke there must also be fire – and instinctively believe it is fire their organizations need to stay competitive.

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The reaction is often times to call in the human resources manager or director of communications and confidently mandate, “Get us some of that social media.” Unfortunately, a lack of understanding too often leads to the belief that social media is like Tinker Bell’s pixie dust: to have some sprinkled over your organization’s marketing plan magically makes you “fly” with your stakeholders. Continue Reading →