If you are looking for a way to improve your content marketing strategy this year, consider case studies. Case studies are obviously not new. Organizations have used them for years as a way to provide a systematic examination of cause and effect over a period of time. True, some case studies are about as cheesy (and creepy) as a cheap pick-up line. However, today’s savvy organizations tie well-written case studies to a larger content marketing strategy and overall integrated communications strategy.
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If you’re unsure on the meaning of content marketing and its role in organizational branding, here is a great summary by Shelly Kramer at V3 Integrated Marketing titled, “Content Marketing: A beginner’s checklist.” Case studies fall within an overall content marketing strategy. Writing case studies requires a marketer’s entrepreneurial mentality and a journalist’s “nose for news” approach. Report legitimate information that establishes a favorable outcome for your clients and supports your organization. Continue Reading