It’s been said that Steve Jobs didn’t sell computers; he sold an experience. Every CEO and other C-level executives – or leaders at any level in an organization – should view every speaking opportunity as an opportunity to “sell” a good experience, and media training can help make it happen.
Unfortunately not every CEO sells a good experience when they speak and there is a long list of examples that prove it. As unfortunate, too many CEOs and C-suite executives believe they have the gift of “winging it.” Let’s be honest, often the problem is ego, and the men an women in the top seat mistakingly equate lack of preparation as a prerequisite for extemporaneous speaking. The results are often disastrous, costing companies millions of dollars and often costing the CEO his or her job. Continue Reading
