Social media offers many great opportunities for “ordinary” people to become people of influence. How? The more people share, the more influence potentially grows because their audience potentially grows. I addressed who should engage social media and why in Part 1 of Social Media: Why “get on it.”
One of the greatest opportunities for influence, however, lies with business or organizational leaders. Social media is an avenue to thought leadership that reaches employees as well as interested stakeholders. For instance, leaders can influence company direction simply by consistently informing employees about their vision and the direction they are collectively going (remember, it is actually the employees who bring the vision to existence!). Social media offers the most personably direct line of contact beyond one-to-one or one-to-small group contact. Continue Reading
